Deni Katsman
Clean systems, sharp execution, and ROI-driven growth.
Digital strategist and eCommerce builder with 6+ years of hands-on experience. Helps brands grow fast through sharp execution, clean systems, and ROI-driven strategy.
From scaling my own 6-figure brand to running campaigns across Europe and Asia, I handle the full stack: research, build, scale, optimize.
Experience
E-Commerce Specialist, Geneva Business News (2024–2025)
Led internal and external growth projects across eCommerce and marketing. Built Shopify stores, set up advanced tracking systems, and ran full-funnel ad campaigns. Delivered a 3.5-hour live workshop on building an eCommerce business from scratch — later released as a public case study.
Client Acquisition and E-Commerce Specialist, AZ International Sàrl (2022–2023)
Developed multilingual websites for luxury products including watches, cigars, and antiques. Managed international onboarding and logistics for high-net-worth clients. Drove conversions through targeted campaigns across European and Chinese markets.
Head of E-Commerce, NexiGreen Solutions Ltd. (2021–2022)
Launched a disinfectant brand across Europe with full-stack execution: branding, website, Amazon logistics, paid media, and regulatory compliance. Scaled to €20K/month in revenue through optimized Meta and Google Ads campaigns.
Managing Director, Katsman Online (2019–2023)
Founded and ran a solo eCommerce and marketing consultancy. Built 50+ websites and scaled a personal brand to $264K in 6 months using direct-response funnels. Delivered end-to-end builds and performance campaigns for clients across Switzerland, Europe, and the USA.
Marketing & E-Commerce Manager, Origin Swiss Sàrl (2018–2020)
Redesigned the company’s digital presence and SEO strategy. Launched new service categories and scaled ad campaigns that increased lead flow 10x. Provided in-house training and long-term web infrastructure support.
Education
Bachelor of Business Administration, Specialization in Oil & Gas Management
Geneva Business School
Studied energy economics, international trade, and strategic resource management. Pivoted into entrepreneurship during studies — launching early eCommerce ventures and developing strong operational and analytical skills.
Professional Certification in WordPress Website Development
CadSchool Geneva
Completed a 45-hour intensive program on building and optimizing WordPress websites using Elementor, Gutenberg, and modern plugin ecosystems. Covered SEO foundations, layout design, and publishing workflows.
Professional Certification in Digital Marketing & Social Media Strategy
CadSchool Geneva
Completed a 90-hour program covering paid media, digital strategy, SEO/SEA, email marketing, content frameworks, analytics, and eCommerce execution.
Skills
Performance Marketing
Launched and scaled ad campaigns with budgets from $100 to $10,000/month. Experienced across Meta, Google, and TikTok Ads. Focused on ROI, funnel architecture, and precision targeting.
Full-Stack Web Building
Built high-performance websites using Shopify, WordPress, and no-code platforms. Expert in analytics stack setup (GA4, Tag Manager, custom pixels) and optimization for speed, SEO, and CRO.
E-Commerce Growth Strategy
Specialized in zero-to-one brand building, funnel structuring, product-market alignment, and LTV-based scaling. Strong emphasis on customer journey design and retention systems.
Interests
Efficiency & Systems Building
Obsessed with designing self-sustaining digital systems — from sales funnels to tracking dashboards.
Cognitive Architecture
Fascinated by how structure, incentives, and attention shape behavior and outcomes.
Signal over Noise
Value clarity, precision, and fast iteration — skipping fluff to deliver impact directly.
